Duchess Meghan signs deal with Lemonada

Lemonada Media Announces New Partnership with Meghan, The Duchess of Sussex 

The Award-Winning Podcast “Archetypes” will be available to stream on all audio platforms for the first time this Spring, with Lemonada overseeing ad sales and distribution 

LOS ANGELES, CA — (February 13, 2024) — Lemonada Media, the award-winning podcast network today announced a new creative partnership with Meghan, The Duchess of Sussex. As part of their new deal, Lemonada will distribute the first season of the award-winning and critically acclaimed “Archetypes” for all audio platforms and also develop a new original podcast series as yet untitled hosted by Meghan, The Duchess of Sussex. 

“Archetypes,” a record-breaking podcast exploring the labels that try to hold women back, will be available across all podcast platforms for the first time — with Lemonada overseeing ad sales and distribution. “Archetypes” has seen over 10 million downloads, averaging nearly a million listens per episode and debuted as Spotify’s No.1 podcast in 47 countries around the world.

Listeners tuned in as: Mariah Carey spoke about the definition of being a diva; Mindy Kaling celebrated the choice to be single; Pamela Adlon lifted the lid on the pressure to be a wife and a mother; Issa Rae and Ziwe Fumudoh unpacked the loaded misconception that often comes with being a woman of color; and Jameela Jamil and Shohreh Agdashloo spoke about the courage that it takes to step up and speak out, even when it puts everything on the line.

These singular discussions – with notable women, friends, comedians, activists, historians, and experts – transcend individual episodes for a dynamic cultural conversation about how women can reject, reclaim, and redefine these archetypes, on their own terms. 

“We are beyond honored that Meghan has trusted us to help democratize access to ‘Archetypes,’ and that so many more people around the world will have access to the series soon. Meghan’s talent as host, creator and conversationalist is unparalleled and we are thrilled to co-create a new series with her that fosters her approach to creating art that matters,” shares Lemonada’s CEO and co-founder, Jessica Cordova Kramer. “As we’ve started development with The Duchess of Sussex, we are blown away by her collaborative spirit and clear vision, along with her deep desire to build compassion and community through this work. The Lemonada team felt immediate kinship with Meghan and the Archewell Productions team, and we are delighted to be working together,” adds Lemonada’s Chief Creative Officer and co-founder, Stephanie Wittels Wachs.

“I’m proud to now be able to share that I am joining the brilliant team at Lemonada to continue my love of podcasting,” said Meghan, The Duchess of Sussex. “Being able to support a female founded company with a roster of thought provoking and highly entertaining podcasts is a fantastic way to kick off 2024. Our plan to re-release Archetypes so that more people can now have access to it, as well as launching a dynamic new podcast are well in the works. I’m so eager to be able to share it soon, and am overjoyed to be joining the Lemonada family.”

“Archetypes” joins Lemonada’s award-winning lineup of chart-topping podcasts including “Wiser Than Me with Julia Louis-Dreyfus” which was named the 2023 Show of the Year by Apple; “Blind Plea,” which launched to #1 overall on the Apple Podcast charts; “Funny Cuz It’s True with Elyse Myers,” which launched to #1 in comedy on the Apple Podcast charts; Gracie award-winners “Last Day”and “Believe Her,” “Choice Words with Samantha Bee,” as well as Webby award-winners, “Add to Cart with Kulap Vilaysack & SuChin Pak.”